It has been an oddly eventful week for LEGO...
Just last week, millions of men across the globe blew the dust off their old childhood LEGO boxes and got building. Why? Because recently porn star Christie Mack made headlines after announcing via Twitter that she would perform a very NSFW act for whoever builds her the best LEGO model to put in her home. This is not only hilarious, but a very clever form of self marketing. Everybody loves LEGO, and she was just taking advantage of the cultural phenomenon that it is.
But that's not the only thing LEGO has done in the past week that's made headlines;
Apparently, LEGO is in full marketing mode leading up to the LEGO Movie (set to hit theaters in early February), having partnered with Chrome and releasing a new software that allows chrome users to build virtual Lego, somehow integrating this with Google maps. I think it's awesome that Google has made this partnership, as it proves that LEGO appeals to not only kids of people of all ages.
(Try it out at http://www.buildwithchrome.com/)
I, for one, already have Lego Digital Designer, so I'm fine without the program. However,I think that this partnership is just another example of how LEGO is a huge force in our culture and society.
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